Shopify stores,
built to convert.
Two halves of one job: build a store that loads in under a second, then test it into converting. Headless Hydrogen, custom Liquid themes, speed work and the CRO program that turns your existing traffic into orders. No bloated apps, no theme spaghetti.
Build a store that loads in under a second — then test it into converting.
Stores that needed to be fast — and stay that way.
Five ways I help your store.
Shopify Store Development
I build high-performing Shopify stores from Figma, custom design or brand requirements — with clean structure, responsive layout and a conversion-focused user experience.
Shopify Custom Features
I develop custom Shopify features, sections and storefront functionality that make stores more flexible, interactive and business-ready.
Shopify Performance Optimization
I improve Shopify store speed, Core Web Vitals and overall performance to create a faster shopping experience for your customers.
Shopify Store Customization
I customize existing Shopify stores with better design, improved sections, smoother layouts and storefront features that match the brand properly.
Shopify Development Support
I provide ongoing Shopify development support for store owners, designers, agencies and ecommerce teams who need reliable technical help.
How a build actually goes.
Audit & strategy
01/04A Lighthouse audit and a funnel review, then a plan tied to revenue — not vanity metrics.
Design & build
02/04Theme or headless, built mobile-first with clean, documented, reviewable code.
Speed & QA
03/04Real-device testing, a performance budget, and a checkout that survives the edge cases.
Launch & optimize
04/04A zero-downtime cutover with analytics in place — then we test our way to a better conversion rate.
Built, then measured.
Figures across recent Shopify engagements. Your numbers depend on your starting point — the audit tells us where the headroom is.
More revenue from the
traffic you already have.
A fast store is step one — CRO is how it actually sells. I run data-driven tests on your product pages, cart and checkout to turn more of your existing visitors into buyers. Same traffic, more orders, no extra ad spend.
For every 100 visitors,
92 leave without buying.
Product pages
Imagery, copy, reviews and a sticky add-to-cart.
Cart & checkout
Fewer steps, express pay, recovered carts.
Mobile UX
Speed and tap-friendly flows where most traffic is.
Store speed
Core Web Vitals that pay back in orders.
Trust & proof
Reviews, badges and guarantees at the point of doubt.
An illustrative funnel for a mid-size store, not measured results from a client. It shows where revenue typically leaks and what I look at first — your numbers will differ.
A loop, not a one-off.
Audit & data review
GA4, Shopify analytics, heatmaps and session recordings pinpoint exactly where visitors hesitate and drop.
Hypotheses & prioritisation
Findings become testable hypotheses, ranked by impact, confidence and effort (ICE) — highest leverage first.
Design & build the variant
Built directly in your theme — pixel-clean, fast, and flicker-free.
A/B test to significance
Traffic is split and the test runs to 95%+ confidence. No guessing, no peeking.
Ship the winner
Winners roll out, the learning is documented, and the lift is banked.
What a better rate is worth.
Illustrative — drag the sliders to model your own store. Real projections come from your analytics.
Real experiments, ranked by lift.
Example tests with typical ranges, not client results. They are the experiments I reach for first; what any one of them does for your store is a question the test answers.
A headless rebuild, in detail.
Acca Kappa Italian Beauty & Lifestyle Store
A refined Shopify storefront blending Acca Kappa’s Italian heritage with elegant navigation and a premium shopping experience.
Refined Home for Beauty & Fragrance
A polished beauty store featuring fragrances, makeup, skincare, watches, and thoughtful gift sets.
Spanish Craft, Made for Modern Living
Handcrafted Spanish footwear bringing comfort, tradition, and effortless Mediterranean style to everyday wardrobes.
Beauty Designed for Effortless Everyday Glow
Premium skincare and makeup essentials created for fresh, polished, naturally radiant results.
Rich Arabian Scents, Made to Last
Luxury Arabian perfumes, oud oils, bukhoor, and gift sets for every special occasion.
Discover Scents Worth Remembering
Authentic Arabic perfumes, oud, attars, and decants sourced from leading fragrance houses.
Smart Finds for Everyday Life
Practical electronics, automotive gear, home essentials, and outdoor products chosen for everyday convenience.
Italian Alcantara Meets Everyday Essentials
Premium Alcantara accessories for phones, laptops, cars, travel, and everyday essentials.
Tech That Fits Every Part of Life
Smart electronics, audio gear, gaming accessories, and everyday gadgets built for modern lifestyles.
Tradition Served Sweet, One Bite at a Time
Traditional Indian sweets, savouries, dry fruits, and gift boxes made for celebrations and everyday cravings.
Beautiful Flowers for Unforgettable Celebrations
Handmade wedding flowers, floral arches, centerpieces, and backdrops made for memorable celebrations.
Better Cookies Without Losing the Good Stuff
Healthy oatmeal bites made with real ingredients, whole grains, and naturally dried fruit.
Timeless Designer Pieces, Given New Life
Pre-owned luxury bags and accessories from iconic designer brands, carefully selected and authenticated.
Better Hair Days Start With Bellissima
Curly hair styling tools designed to enhance definition, reduce frizz, and make everyday styling easier.
Summer Style Made for the Journey
Elevated swimwear and resort wear with bold prints, effortless silhouettes, and South African character.
Sweet Moments, Beautifully Baked
Handcrafted cakes, Persian sweets, pastries, and custom treats made for life’s special moments.
Beauty Essentials Worth Coming Back For
Skincare, haircare, fragrance, makeup, and body essentials from trusted beauty brands.
Sound Gear Made for Everyday Life
Reliable headphones, wireless headsets, and music gear built for work, travel, and play.
Smarter Connections for Modern Workspaces
USB hubs, docking stations, chargers, and power banks built for seamless everyday connectivity.
Comfort That Changes How You Relax
Premium massage chairs and wellness products designed to bring deeper relaxation into everyday life.
Slim Wallets Built for Everyday Carry
Minimalist wallets and everyday carry essentials designed to keep your pockets light and organized.
Japanese Beauty, Delivered to Your Door
Japanese skincare, haircare, makeup, snacks, and everyday favorites sourced directly from Japan.
Beautiful Spaces for Better Wine
Custom wine cellars, cooling systems, racks, and storage solutions crafted for wine lovers.
Classic Country Style, Made for Outdoors
Premium country clothing, footwear, and accessories built for life beyond the city.
Portuguese Craft Made for Sunny Escapes
Handcrafted shoes, bags, swimwear, and jewelry made in Portugal with bold coastal character.
Baking Fun for Every Special Moment
DIY cake kits, natural baking supplies, edible images, and decorations made for memorable celebrations.
Everything Bakers Need, Under One Roof
Baking ingredients, tools, bakeware, packaging, and gifting essentials for home bakers and growing businesses.
Hair Care Made for Every Texture
Textured hair care focused on hydration, strength, curls, and healthy-looking growth.
Salon Smooth Hair, Right at Home
At-home keratin treatments and haircare products for smoother, shinier, frizz-free hair.
Your Go-To Spot for Good Drinks
Wide selection of spirits, wines, beers, and gift sets with fast delivery across Medellín.
Salon-Level Hair Styling Made Simple
Professional styling tools designed for smooth, polished hair at home or in the salon.
Shipped, fast, and still standing.
Riajul shipped our Shopify rebuild ahead of schedule and our store has never been faster. Clean code, clear updates, zero drama.
He took our slow, app-stuffed theme and got it under a second on mobile. Conversion went up the first week.
The questions
I usually get.
Headless or a regular theme — which do I need?+
Most stores don't need headless. If a fast, well-built theme gets you there, I'll say so. Headless earns its keep once you've outgrown Liquid or want a fully custom front end — I'll be honest about which side you're on.
Can you work with my existing theme?+
Yes. A lot of the work is improving what's already there — speed, bug fixes, new sections, conversion tests — without a full rebuild.
How long does a Shopify build take?+
A focused theme build is usually 3–6 weeks; a headless storefront, 6–10. An AI-accelerated workflow does a lot of the theme scaffolding, so more of that time goes into the conversion details. You get a real timeline after a short scoping call, not a guess.
Do you handle migrations?+
WooCommerce, Magento, BigCommerce or a legacy Shopify theme — I migrate products, content and URLs with redirects so you don't lose rankings.
How much can CRO realistically gain me?+
It depends on your starting point — a rough, app-heavy store has more headroom than a polished one. Single tests often land 5–30% on the metric they target, and because CRO compounds, those wins stack. I'll give you an honest read after the audit, not a fantasy number.
Do I need a lot of traffic for A/B testing?+
Some, yes — statistical significance needs volume. Under ~10k monthly visitors we lean on best-practice fixes, heatmaps and session recordings first, and save formal A/B tests for the pages that get enough traffic.
How long does a CRO test take?+
Usually 2–4 weeks per test to reach 95%+ confidence, depending on traffic and effect size. Rushing it is how you ship false winners — so I let tests run their course.
Will testing slow my store down?+
No. Variants are built into the theme and performance-budgeted — no third-party flicker, no layout shift. Speed and conversion pull the same direction here.
What happens after launch?+
I don't vanish at handoff. You get docs, a clean repo, and support options — including a steady cadence of conversion tests if you want to keep compounding the gains.