Shopify developer,
for Europe & Middle
East brands
I build, redesign and customize Shopify stores that load fast, work smoothly on mobile and guide shoppers to checkout. With 170+ Shopify projects delivered through agency work, I handle design, development, bug fixing and conversion improvements in one place, so your project stays simple.
Build a store that loads in under a second — then test it into converting.
Shopify experience across
Europe and the Middle East
Five ways I help your store grow
Shopify Store Development
I build high-performing Shopify stores from Figma, custom design or brand requirements — with clean structure, responsive layout and a conversion-focused user experience.
Shopify Custom Features
I develop custom Shopify features, sections and storefront functionality that make stores more flexible, interactive and business-ready.
Shopify Performance Optimization
I improve Shopify store speed, Core Web Vitals and overall performance to create a faster shopping experience for your customers.
Shopify Store Customization
I customize existing Shopify stores with better design, improved sections, smoother layouts and storefront features that match the brand properly.
Shopify Development Support
I provide ongoing Shopify development support for store owners, designers, agencies and ecommerce teams who need reliable technical help.
How a build actually goes.
Understand and audit
01/04I review your store or brand requirements and check performance and user experience. Then we agree on a clear plan tied to your business goals.
Design & build
02/04I build with a mobile first approach and clean theme code that your team can maintain.
Test and quality check
03/04I test on real devices and review key flows from product page to cart to checkout before launch.
Launch and support
04/04I support the launch and stay available for fixes and improvements afterward.
Built, then measured.
Figures across recent Shopify engagements. Your numbers depend on your starting point — the audit tells us where the headroom is.
More revenue from the
traffic you already have.
A fast store is step one — CRO is how it actually sells. I run data-driven tests on your product pages, cart and checkout to turn more of your existing visitors into buyers. Same traffic, more orders, no extra ad spend.
For every 100 visitors,
92 leave without buying.
Product pages
Imagery, copy, reviews and a sticky add-to-cart.
Cart & checkout
Fewer steps, express pay, recovered carts.
Mobile UX
Speed and tap-friendly flows where most traffic is.
Store speed
Core Web Vitals that pay back in orders.
Trust & proof
Reviews, badges and guarantees at the point of doubt.
An illustrative funnel for a mid-size store, not measured results from a client. It shows where revenue typically leaks and what I look at first — your numbers will differ.
A loop, not a one-off.
Audit & data review
GA4, Shopify analytics, heatmaps and session recordings pinpoint exactly where visitors hesitate and drop.
Hypotheses & prioritisation
Findings become testable hypotheses, ranked by impact, confidence and effort (ICE) — highest leverage first.
Design & build the variant
Built directly in your theme — pixel-clean, fast, and flicker-free.
A/B test to significance
Traffic is split and the test runs to 95%+ confidence. No guessing, no peeking.
Ship the winner
Winners roll out, the learning is documented, and the lift is banked.
What a better rate is worth.
Illustrative — drag the sliders to model your own store. Real projections come from your analytics.
Real experiments, ranked by lift.
Example tests with typical ranges, not client results. They are the experiments I reach for first; what any one of them does for your store is a question the test answers.
Shopify Projects I Have Worked On
Acca Kappa Italian Beauty & Lifestyle Store
A refined Shopify storefront blending Acca Kappa’s Italian heritage with elegant navigation and a premium shopping experience.
Refined Home for Beauty & Fragrance
A polished beauty store featuring fragrances, makeup, skincare, watches, and thoughtful gift sets.
Spanish Craft, Made for Modern Living
Handcrafted Spanish footwear bringing comfort, tradition, and effortless Mediterranean style to everyday wardrobes.
Beauty Designed for Effortless Everyday Glow
Premium skincare and makeup essentials created for fresh, polished, naturally radiant results.
Rich Arabian Scents, Made to Last
Luxury Arabian perfumes, oud oils, bukhoor, and gift sets for every special occasion.
Discover Scents Worth Remembering
Authentic Arabic perfumes, oud, attars, and decants sourced from leading fragrance houses.
Smart Finds for Everyday Life
Practical electronics, automotive gear, home essentials, and outdoor products chosen for everyday convenience.
Italian Alcantara Meets Everyday Essentials
Premium Alcantara accessories for phones, laptops, cars, travel, and everyday essentials.
Tech That Fits Every Part of Life
Smart electronics, audio gear, gaming accessories, and everyday gadgets built for modern lifestyles.
Tradition Served Sweet, One Bite at a Time
Traditional Indian sweets, savouries, dry fruits, and gift boxes made for celebrations and everyday cravings.
Beautiful Flowers for Unforgettable Celebrations
Handmade wedding flowers, floral arches, centerpieces, and backdrops made for memorable celebrations.
Better Cookies Without Losing the Good Stuff
Healthy oatmeal bites made with real ingredients, whole grains, and naturally dried fruit.
Timeless Designer Pieces, Given New Life
Pre-owned luxury bags and accessories from iconic designer brands, carefully selected and authenticated.
Better Hair Days Start With Bellissima
Curly hair styling tools designed to enhance definition, reduce frizz, and make everyday styling easier.
Summer Style Made for the Journey
Elevated swimwear and resort wear with bold prints, effortless silhouettes, and South African character.
Sweet Moments, Beautifully Baked
Handcrafted cakes, Persian sweets, pastries, and custom treats made for life’s special moments.
Beauty Essentials Worth Coming Back For
Skincare, haircare, fragrance, makeup, and body essentials from trusted beauty brands.
Sound Gear Made for Everyday Life
Reliable headphones, wireless headsets, and music gear built for work, travel, and play.
Smarter Connections for Modern Workspaces
USB hubs, docking stations, chargers, and power banks built for seamless everyday connectivity.
Comfort That Changes How You Relax
Premium massage chairs and wellness products designed to bring deeper relaxation into everyday life.
Slim Wallets Built for Everyday Carry
Minimalist wallets and everyday carry essentials designed to keep your pockets light and organized.
Japanese Beauty, Delivered to Your Door
Japanese skincare, haircare, makeup, snacks, and everyday favorites sourced directly from Japan.
Beautiful Spaces for Better Wine
Custom wine cellars, cooling systems, racks, and storage solutions crafted for wine lovers.
Classic Country Style, Made for Outdoors
Premium country clothing, footwear, and accessories built for life beyond the city.
Portuguese Craft Made for Sunny Escapes
Handcrafted shoes, bags, swimwear, and jewelry made in Portugal with bold coastal character.
Baking Fun for Every Special Moment
DIY cake kits, natural baking supplies, edible images, and decorations made for memorable celebrations.
Everything Bakers Need, Under One Roof
Baking ingredients, tools, bakeware, packaging, and gifting essentials for home bakers and growing businesses.
Hair Care Made for Every Texture
Textured hair care focused on hydration, strength, curls, and healthy-looking growth.
Salon Smooth Hair, Right at Home
At-home keratin treatments and haircare products for smoother, shinier, frizz-free hair.
Your Go-To Spot for Good Drinks
Wide selection of spirits, wines, beers, and gift sets with fast delivery across Medellín.
Salon-Level Hair Styling Made Simple
Professional styling tools designed for smooth, polished hair at home or in the salon.
Shipped, fast, and still standing.
Riajul shipped our Shopify rebuild ahead of schedule and our store has never been faster. Clean code, clear updates, zero drama.
He took our slow, app-stuffed theme and got it under a second on mobile. Conversion went up the first week.
Shopify Development Questions Store Owners Ask
How much does Shopify development cost?+
The cost depends on the scope of your project. A small theme customization or bug fix costs much less than a full custom store build. After a short call I share a clear quote based on your pages and features and timeline.
Can you redesign my existing Shopify store?+
Yes. I can redesign your homepage and product pages and collection pages and navigation while keeping your products and existing content in place. You do not need to start from zero.
Can you customize my Shopify theme?+
Yes. I customize Shopify themes with Liquid and add custom sections and features that match your brand. This works for free themes and premium themes.
Can you fix Shopify bugs?+
Yes. I fix issues in the cart and product pages and theme code and layouts and other storefront problems. I also offer ongoing support so small problems do not turn into lost sales.
How much can CRO realistically gain me?+
It depends on your starting point — a rough, app-heavy store has more headroom than a polished one. Single tests often land 5–30% on the metric they target, and because CRO compounds, those wins stack. I'll give you an honest read after the audit, not a fantasy number.
Do I need a lot of traffic for A/B testing?+
Some, yes — statistical significance needs volume. Under ~10k monthly visitors we lean on best-practice fixes, heatmaps and session recordings first, and save formal A/B tests for the pages that get enough traffic.
How long does a CRO test take?+
Usually 2–4 weeks per test to reach 95%+ confidence, depending on traffic and effect size. Rushing it is how you ship false winners — so I let tests run their course.
Do you handle migrations?+
WooCommerce, Magento, BigCommerce or a legacy Shopify theme — I migrate products, content and URLs with redirects so you don't lose rankings.
Do you work with ecommerce businesses in California and Florida and Texas and New York?+
Yes. I work remotely with ecommerce brands across the United States including California and Florida and Texas and New York. We work through video calls and email and shared project tools so distance does not slow the project down.